This sample invitation is aimed at people with whom you already have a working relationship, such as current customers, clients, and vendors. In the remaining three emails, you reiterate your invitation and focus on a different element of your exhibit each time. Each recipient should receive one of these three emails, according to which recipient group they belong to. Note that emails 1, 2, and 3 are three versions of an “introductory” email. In the lead-up to the trade show, sending out regular email blasts is an easy way to remind people that you’re attending and that your booth is worth a visit. (This doesn’t necessarily make your emails more effective at driving traffic to your booth, but anyone who registers via your invitation is certainly more likely to visit you than someone who doesn’t attend at all!) Email Templates to Drive Traffic to Your Booth If you have one of these, use it in emails-for instance, as a call to action-and let recipients know they can get a discount.
In some cases, using the URL can give the registrant a discount on their registration fee. These URLs direct visitors to the show’s registration page.
Pro Tip: Many trade shows provide exhibiting companies with unique URLs they can use in email blasts. It might be a general CTA, such as visiting your booth, but it could also be a specific action, like seeing a product demo or scheduling an appointment. It doesn’t have to be fancy something as simple as a photo of your booth from a previous event can be enough to catch the eye.
How to Write an Effective Trade Show Invitation Reach out and let people know why they should visit your trade show booth, and they’re more likely to schedule a stop instead of leaving it up to chance. One of those is sending trade show invitations to the people you really want to be there. We’ve given you ideas about how to earn spontaneous walk-in traffic (like games, experiential booth designs, and more), but there are things you can do before the show to ensure traffic. For those to pay off, you need a good amount of booth traffic.